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Apple’s App Tracking Transparency: This video explains it in 2 minutes

Apple’s new feature in iOS 14.5 will likely be seen as a pivotal moment in the online ad business. Take two minutes to learn why it’s important.

Apple’s App Tracking Transparency: This video explains it in 2 minutes
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For a long, long time, app developers such as Facebook could grab a device identifier from your phone and then track your movement and browsing habits in other apps and websites. With today’s release of iOS 14.5 and a new feature called App Tracking Transparency, they can’t do that anymore—not without your permission, anyway. Apple has a new video out that explains the whole thing—sans advertising jargon—in just under two minutes.

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If you’d like more information about Apple’s move, which will likely be seen as a pivotal moment in the online ad business, I recommend checking out the interview on this subject between Joanna Stern of The Wall Street Journal and Apple VP of software engineering Craig Federighi.

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About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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