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Roofing giant GAF says it’s the most significant sustainability initiative it’s ever taken on.

This giant roofing company just figured out how to recycle shingles

[Photo: lightkeeper/iStock]

BY Talib Visram3 minute read

Unlike many other places, which may use materials like slate and terracotta for roofs, North America predominantly covers houses with asphalt shingles. About 75% of U.S. roofs are covered by this material, due to its low cost, water-repelling qualities, and ease of installation. But, the abundance of the material puts strain on the environment. According to the Environmental Protection Agency (EPA), 11 million tons of asphalt waste is generated every year, most of which ends up in landfills. It takes about 300 years to decompose.

Solving the environmental toll has been a priority for GAF, the biggest roof manufacturer in North America. More than 12 billion square feet of shingles are manufactured each year, and they last about 15 to 20 years on the typical roof before they need to be replaced. “What do we do with those shingles when we take them off?” asks Jim Schnepper, the company’s president. After four years of development, GAF, an operating company of Standard Industries, has announced an industry first: a new patented process whereby otherwise wasted asphalt is recycled and converted into new shingles for roofs—creating a circular roofing system that the company aims to streamline into its entire product line.

[Photo: Courtesy of GAF]
Recycling asphalt is not a new technique; roof shingles are sometimes recycled intopaving shingles, but it’s proved easier for the paving industry to create a circular system, recycling old road asphalt for new road asphalt. For the roofing industry, trials so far have struggled to find the balance between cost and performance, says Dan Boss, GAF’s senior VP of research and development. It’s expensive to extract the pure asphalt out of the shingles; on the other hand, keeping the other materials in the shingle—namely the rock granules—can degrade the quality of the new product. Boss says GAF has now perfected an affordable way of recycling the shingles, while cleanly removing that “stone dust,” whereby 90% of the shingle waste material is reused.

The shingles are removed from roofs, and sent back to GAF in large chunks. They chop those into four-inch squares, remove the rock granules (which they then set aside and reuse later). The pieces, rich in asphalt, are ground up into a powder, and then compacted into small briquettes “that [look] a lot like the charcoal that you’ve used on your grill,” Boss says. Those are taken to a plant, where they’re melted at a high temperature in a tank. They’re combined with new raw materials to create new shingles, which contain up to 15% recycled material.

For an initial pilot phase, one of GAF’s plants in New York is now under modification to process the briquettes, and the resulting shingles will go on the market. With the learnings from the pilot, the company aims to take the system to one of their larger commercial plants by early 2023 for the full-scale rollout. “Our intent is to put this across our entire product category,” Schnepper says. “This isn’t a special green product. This is what we’re going to do.” Consumers won’t see a rise in costs, despite the product makeover.

[Photo: Courtesy of GAF]
The shingles represent an initial investment of $100 million, which Schnepper says will likely take the company most of the way to manufacturing at full scale. As consumers turn to more sustainable items, Schnepper says the shift is key to the business’s survival. But also, being the American leader in roofing comes with “accountability,” he says, to lead the way on impact. It’ll also take competitors to join the switch to circularity, and he says that while GAF is now the first, others will likely follow. If they’re slow, GAF may later consider the possibility of selling the compressed, high-asphalt briquettes as raw materials to other companies.

Schnepper stresses the company’s commitment to finding sustainable new means of roofing, even if that means turning to novel materials. But, asphalt isn’t going anywhere; in fact, the market is growing, likely to surpass $9.5 billion in size by 2025. So, for now, circular shingles are the way to make the most difference. “The potential impact of this product,” he says, “clearly makes it the most significant sustainability initiative that we, at GAF, have ever taken on.”

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ABOUT THE AUTHOR

Born and raised in London, Talib Visram is a Staff Writer at Fast Company in New York, where his digital and print reporting focuses on the social impact of business. A Master’s-trained multimedia journalist, he’s hosted a variety of audio and video programs, and moderated live events More


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