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Freshly has Georgia on its mind as it expands with a giant Southeast facility

The fast-growing Nestlé-owned company, which delivers heat-and-eat meals, had previously lacked a hub in the region.

Freshly has Georgia on its mind as it expands with a giant Southeast facility
[Photo: courtesy of Freshly]

It’s been a busy year for Georgia. After its doubleheader Senate runoffs last month determined the country’s balance of power, the Peach State is now being freshly graced by, well, Freshly.

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The meal delivery service is opening a new, giant (134,000-square-foot) facility in Austell, Georgia, which is set to be operational mid-month. Freshly previously lacked a facility in the Southeast, with its other order-and-assembly plants in Commerce, California; Linden, New Jersey; Savage, Maryland; and Phoenix, Arizona.

The company delivers heat-and-eat meals once per week via mail. Before the pandemic, many considered Freshly’s meals to be pricey. (They currently sell for $8.50 to $11.50 per meal plus shipping of up to approximately $12 per week.) But those prices are positively a bargain for former restaurant patrons, particularly urban dwellers who previously spent much more on work lunches and dinners.

Five-year-old Freshly ranks high on the short list of unabashed pandemic winners. It has doubled its production of weekly meals since 2019, now up to 1 million per week, and three months ago the company was acquired by Nestlé, the country’s largest food and beverage company, for over $1 billion.

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