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How Graphika fights misinformation by tracking it across social media

The social network analysis company thwarts online misinformation efforts before they have offline consequences.

How Graphika fights misinformation by tracking it across social media
Camille François, chief innovation officer at Graphika [Photo: Taylor Kay Johnson]

Social network analysis company Graphika has made a name for itself spotting targeted disinformation across the internet. In 2020, its researchers reported suspected Russian operations targeting right-wing U.S. voters before the presidential election. The New York-based company also flagged Chinese state efforts targeting Taiwan, global misinformation around the coronavirus pandemic, and a massive Kremlin-tied operation that published thousands of posts across numerous platforms.

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Working with multiple, competing companies including Facebook, Google, and Twitter, helps Graphika spot deceptive activities that aren’t just limited to one site and get those posts taken down, says Chief Innovation Officer Camille François. “It’s really important because all these disinformation campaigns, all these sophisticated actors, they ignore the boundaries of the campuses on Silicon Valley,” she explains. The company, which has presented its research before Congress and European Parliament, looks to point out and thwart online misinformation efforts before they have offline consequences.

For more on Fast Company’s list of the top 10 Most Innovative Companies in security, click here.

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About the author

Steven Melendez is an independent journalist living in New Orleans.

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