From standing up to support the Black Lives Matter movement to inventing the first recyclable toothpaste tube, these companies show a deep commitment to finding solutions to some of the most pressing problems of our time.
1. Ben & Jerry’s
For pioneering corporate activism
As a brand that considers itself an aspiring social justice company, Ben & Jerry’s sees corporate activism as a core part of its business. In June 2020, after years of work to support the Black Lives Matter movement, the company put out a clear statement in the wake of George Floyd’s death: We must dismantle white supremacy. Through projects like a program called Justice ReMix’d, the company works with grassroots activists to make tangible changes, such as closing an antiquated jail in St. Louis that was used to house people who couldn’t afford to post bail.
2. UrbanFootprint
For mapping neighborhoods to help the COVID response
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
