advertisement
advertisement

Inside Microsoft and Sony’s plans to dominate gaming

The key to Microsoft’s strategy is its Game Pass subscription. For Sony Interactive Entertainment, it’s the Playstation 5.

Inside Microsoft and Sony’s plans to dominate gaming
[Illustrations: Brandon Loving]
advertisement
advertisement
advertisement

On the surface, Microsoft and Sony Interactive Entertainment may seem to be gaming doppelgängers: Both released high-profile new consoles (the Xbox Series X and Playstation 5) and a slew of hit titles in 2020. But their approach to the $150 billion gaming market is markedly different. Here’s a look.

advertisement

Click to expand [Illustrations: Brandon Loving]
For more on Fast Company’s top 10 Most Innovative Companies in gaming, click here.

advertisement