Calling all brands! Fast Company is excited to introduce a program to recognize Brands That Matter.
The goal is to honor businesses and nonprofits that are more than the products they sell or the services they provide, that have achieved relevance through cultural impact and social engagement, and whose branding authentically communicates their missions and ideals. Brands from around the world—from multinational conglomerates to small-but-mighty companies—are encouraged to apply.
Brands That Matter will recognize the overall best brands and bestow honors in category-specific lists based on region, size, and customer sets. Applications will be judged on relevancy, cultural impact, ingenuity, and business impact. Winners will be featured in the November 2021 issue of Fast Company, as well as on FastCompany.com.
A brand’s ability to forge an emotional connection with its customer is critical in establishing a long-term relationship, enthusiastic loyalty, and advocacy. There are many ways to do this, and we want to hear from the brands that are making it happen. The Brands That Matter honor roll will reach millions of readers, and our hope is we can support the growth of positive brand innovation by celebrating the best examples.
If you apply before March 26, there’s a discount. Apply here.