Listen to the latest episode of Fast Company’s podcast Creative Conversation on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.
Since its first line of products launched in 2017, Glow Recipe, Sarah Lee and Christine Chang’s skincare brand, has been a driving force in the Korean beauty wave right here in the United States. It’s not hard to see why. From their colorful packaging to their alluring fruit-based scents, Glow Recipe’s products are designed to be a multisensory experience meant to make your skincare routine more than something you have to do, but something you want to do.
Glow Recipe’s secret to success in the multibillion-dollar skincare industry? “Skintertainment.”
“We coined and trademarked [skintertainment] because it is our philosophy, and we live by it,” Lee says. “We really wanted to make skincare not just efficacious, but fun and joyful all at the same time”—and to tell a story.
Glow Recipe’s hero product, the Watermelon Glow Sleeping Mask, was inspired by Lee’s and Chang’s grandmothers, who would rub watermelon rinds on their skin during the summer to soothe heat rashes.
In this episode, Lee and Chang dive deeper into their philosophy and recount the learning curves they’ve faced while building their fast-growing brand.
Listen to the latest episode of Fast Company’s podcast Creative Conversation on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.