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Netflix’s rollout of its 2021 movies sends a message to rivals Disney, HBO

The streaming giant’s slate of films this year includes more than 60 titles bursting with A-list talent.

Netflix’s rollout of its 2021 movies sends a message to rivals Disney, HBO
[Photos: courtesy of Netflix]
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Last year, Netflix dropped a Twitter thread announcing its slate of 2020 movies. This year it’s upped the ante, perhaps sensing that in a world now populated by Disney+, Apple TV+, HBO Max, and others, the company needs to strut its stuff with a little more hoopla.

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On Tuesday morning, the streamer dropped a slickly produced trailer on YouTube featuring the top original films coming to subscribers this year, with video snippets of Lin-Manuel Miranda, Dwayne Johnson, Melissa McCarthy, Octavia Spencer, and other A-listers joking around to promote their projects.

Those projects include: Red Notice, an action comedy starring The Rock, Ryan Reynolds, and Gal Gadot; Miranda’s tick, tick… Boom!; The Woman in the Window, a psychological thriller starring Amy Adams, based on the novel of the same name; Yes Day, a family comedy starring Jennifer Garner, based on the children’s book; The Kissing Booth 3; Bruised, Halle Berry’s directorial debut; plus more than 60 additional titles studded with top talent. 

Spliced together, the movies bolster the case that Netflix remains a premier destination for new feature films, even as streaming rivals HBO Max and Disney+ start nipping at its heels. Last month’s Disney Investor Day presentation, during which the company announced more than 50 new projects, was nothing if not a shot across the bow at Netflix. And HBO Max became a serious rival (finally) to Netflix when it was announced that all 17 of Warner Bros.’ 2021 films will debut on the platform. 

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But outwardly, at least, Netflix seems to be taking it all in stride. Tuesday’s trailer plainly states: Bring it. We’re not worried.  

About the author

Nicole LaPorte is an LA-based senior writer for Fast Company who writes about where technology and entertainment intersect. She previously was a columnist for The New York Times and a staff writer for Newsweek/The Daily Beast and Variety

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