We already have the world’s blackest black—a color so dark that looking at it is like looking into a hole in the universe. Now, thanks to a team of scientists, we have the world’s whitest white—a reflective surface so efficient that it can send heat from your rooftop right back into space to save on your air-conditioning bill in the process.
The new paint comes courtesy of research led by Xiulin Ruan, a professor of mechanical engineering at Purdue University in West Lafayette, Indiana. With a common acrylic base, it can be painted or even sprayed on like any other paint. But inside is a mix of calcium carbonate pigment. Calcium carbonate is an extremely abundant material, found in shells, limestone, and chalk. When ground down to tiny particles several times smaller than the diameter of a human hair, calcium carbonate can create a paint whiter than any white paint ever produced before, that’s capable of reflecting 95.5% of all light hitting it (previous whitest-white paints ranged between 80% and 90% reflectiveness). Ruan describes the color as bright, but not so bright you need sunglasses to look in its direction.
But is this vision of cool-touch, gleaming-white cities too good to be true? At least partly, yes. Previous research has found that there are several catches to white roofs: Reflected light into the sky can reduce the natural shade of cloud cover. White roofs, while handy in the summer, don’t generate desired heat in the winter—so the AC savings can just roll over to your heating bill in temperate climates, negating any benefit. And finally, using solar panels instead of white roofs offers a building cooling effect while also harnessing clean energy, which saves us from pollution (and associated global warming) caused by power companies.
As of now, Ruan is in talks to license his formula to paint manufacturers. One day, he imagines founding a company to produce paint himself. Because calcium carbonate is so cheap, the paint should be comparable in price to any other paint on the market (most paints use a base of the more expensive titanium oxide) and may eventually be even cheaper. But before advocating for us to start painting our cities white, Ruan is working on two more points of research.
First, he wants to validate that this ultra-white paint can endure the elements as well as any commercial alternative. Second, he hopes to actually work other pigments into the mix. “I know some people don’t like white, even for their roof,” Ruan says. With other shades, he adds, “the cooling won’t be as good as white paint, but we believe we can make it better than other colored paint.”