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How Kroger used Facebook as a pandemic communication tool

Fast Company and Facebook discuss how leading brands are rewriting their consumer playbooks at the 2020 Fast Company Innovation Festival.

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The COVID-19 pandemic changed how Kroger communicated with its customers. Here, Jody Kalmbach, group VP of product experience, shares how the company used social media platforms like Facebook as a primary communication tool.

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FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.

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