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Strong partnerships helped the NHL’s LA Kings recruit 11 players in a pandemic

Fast Company and PepsiCo discuss how innovation can still thrive while working from home at the 2020 Fast Company Innovation Festival.

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Because of its strong partnership with Microsoft, AEG Sports and the NHL’s LA Kings were able to complete a successful recruiting season, even in the midst of the pandemic. Hear Kelly Cheeseman, chief operating officer, explain how.

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FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.

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