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Amazon fans: Stop shopping and start pedaling this Spin bike

Amazon has since denied any connection.

Amazon fans: Stop shopping and start pedaling this Spin bike
[Photo: courtesy of Echelon]

Update, Wednesday: 

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Amazon has released a statement denying a partnership with Echelon Fitness and saying the Amazon-branded bike is not an Amazon product. Read our new story here.

Original story:

Replace “shop ’til you drop” with “pedal ’til you drop.”

Amazon has partnered with Echelon Fitness to create a branded connected Spin bike, called the EX-Prime Smart Connect Bike or the Prime Bike for short.

The $499 bike, Amazon’s first-ever connected fitness product, comes with a free 30-day Echelon United Membership, which connects riders with thousands of live and on-demand classes.

The black bike is 45 inches by 11 inches by 36 inches and weighs 36 kilograms, according to its listing on, you guessed it, amazon.com.

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“We were built on the idea of attainable fitness for everyone,” president and CEO Lou Lentine said in a written statement.

This isn’t the first time Echelon has teamed up with a big-name retailer. The Chattanooga, Tennessee-based business also sells a Walmart-branded bike.

Wall Street, perhaps filled with devotees of another Spin bike, is seeing Peloton’s stock drop since the Amazon announcement. It was $89.97 per share, down $4.83 or 5.09%, in early-morning trading.

The company’s first Connect Bike launched three years ago.

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