While we’re busy toting our reusable bags to the grocery and desperately recycling takeout containers, plastic is hiding in plain sight in everything from our computer cords to remote controls. Every year, 10 million tonnes of plastic goes into electronic products, very little of which is recycled.
Industrial designers at Google are trying to reverse this trend. They’ve been incorporating recycled plastic into their suite of products, including Nest mini speakers and Pixel phones, and this week, they launched a new Pixel phone case with a knitted texture, made from 70% recycled plastic.
Miguel Harry, the lead designer for this case, says the team created the product to last a long time. They picked this jacquard fabric because the texture masks scuffs, grime, and everyday wear and tear. (Google has beenmaking fabric cases since the Pixel 2.) “These cases get a lot of use, so it’s important to be able to keep it clean,” Harry says. The team was also judicious about how much material they used in each case. Two water bottles generated enough plastic to create fabric for five cases.Until this becomes the norm, products designed from recycled plastic are a way to mitigate the problem. Last year, the UN and the European Commission launched a two-year public awareness campaign called PolyCE (short for for Post-Consumer High-tech Recycled Polymers for a Circular Economy) to encourage brands to make products out of recycled plastic and inspire consumers to buy them.
Harry says it’s important for consumers to realize that sustainable products can also be beautiful. “We want people to know that [you] don’t have to compromise on great design for recycled plastic,” he says.
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