Aesop’s design philosophy doesn’t exactly scream “look at me.” Its brown glass bottles are understated but have a weightiness that gives the user a sense of quality; its labels and ingredients pared down, functional, purposeful; a naturalist take on modernism that’s thoughtful and surprising.
So it’s not so surprising that the Australian beauty brand would take inspiration from modernist French designer Charlotte Perriand for its newest fragrance, Rōzu, made in partnership with perfumer Barnabé Filliion. As a young pioneer of modern furniture design working with Le Corbusier, Perriand rejected excessive decoration and favored designs that put the piece’s function first. The results were modern and simplistic, with unexpected nods to natural forms. It’s a design approach that sounds remarkably similar to Aesop’s.
As part of their larger design philosophy, Aesop describes their packaging as “created with utmost care to ensure they function with ease and are pleasing to our eyes.” As an industrial designer, Perriand followed a similar philosophy, and made functional pieces like swivel chairs into icons by following a doctrine centered on the “art of living”—finding harmony with your built surroundings.
Famously, when Perriand applied for a position with Le Corbusier in 1927, he initially dismissed the idea: “We don’t embroider cushions here.” Of course, Perriand did end up working with Le Corbusier, and along “Corbu,” as he was known, and Pierre Jeanneret, designed a series of now iconic chairs that incorporate elegant curved frames of tubular steel with rich leather.
Aesop’s aromatic tribute to intelligent, purposeful design is a bit of an unexpected inspiration, when most fragrances these days use art direction that’s out of touch. Take Dior’s ad spots, which involve Jennifer Lawrence biting into an apple poolside at a house few can afford to live in, or Natalie Portman standing in a boulevard flanked with palm trees on either side asking, “what would you do for love?” No thanks, I’ll take a spritz of Rozu behind the ears; Perriand is a force I’d like to be reminded of. (Even if I can’t have her historic LC4 chaise longue chair.)