Every time I make my bed, there’s that awkward moment when I climb inside my duvet cover and worry about how to get back out again. I’ve considered calling my husband to come rescue me, but didn’t want him to see me looking so ridiculous.
In some ways, the design, which is currently patent pending, is dead simple. Instead of opening the duvet cover at the bottom then stuffing it with the duvet, Koa’s duvet cover zips down the center as well as the bottom. You lay the unzipped cover in the middle of your bed, then lay the duvet on top of it and tuck in the top edges. After that, tie the corners with ribbons to prevent bunching, then zip everything back up and you’re done.
King and Gray have some experience making home products that are easier to use. They met at an industrial design program at Brunel University in the United Kingdom, then went on to work for Joseph Joseph, a brand that focuses on functional home goods. They launched Koa with a $70,000 prize from U.K. nonprofit Design Council. Within three days of its Kickstarter campaign, the brand has already surpassed its $30,000 goal, with more than 250 backers.
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