You know what they say: Everything old is new again. That’s certainly the case with these vintage-inspired ads promoting some of today’s tech products.
U.K. price comparison site Uswitch designed a series of six posters in the painterly, illustrated style of the 1960s. But instead of peddling the “wonder products” of the era, such as vacuum cleaners and dishwashers, the ads are selling today’s top gizmos and gadgets—for instance, the iPhone, Amazon’s Alexa, and Fitbit—complete with the optimism and idealism of mid-century suburbia.
In other posters, Alexa is placed inside a vintage-looking Amazon Echo, with a round, front-facing speaker on a small stand with gold finish. Meanwhile, a PlayStation 5 “brings the joy of the arcade into your home”; the electric bicycle makes “cycling a breeze!”; and for the ladies, the Fitbit “can even track your fertility cycle, but don’t worry—we won’t tell your husband!”
Eek. Sure, these ads are fun, but they’re also a study in contrast—in more ways than one.