Five years ago, a group of some of Denmark’s most famous designers assembled, Avengers-style, to create an interior design company called Reform. Reform offered beautiful custom kitchen cabinetry built atop an affordable Ikea skeleton. You ordered your Ikea cabinets, then Reform provided all sorts of customizations, from handles to countertops, to give your space a high design makeover.
Now, Reform is expanding its strategy. While it will continue offering the Ikea hacks it’s known for, Reform is launching a full line of kitchen cabinetry of its own design. And they are the easiest-to-assemble kitchen cabinets we’ve ever seen.
[Image: Reform]“My son, who is two and a half, can do it,” says CEO and founder Jeppe Christensen.
“It’s as sturdy as a screwed cabinet and sometimes, depending on where the force is coming from, even much stronger,” says Christensen.
That design allows you to construct the core frame of a cabinet in just a minute or two, no screwdrivers or nails required. You’ll still need to use traditional pegs to add shelves and screws to add drawers. And if you want to mount to the wall, you’ll need to drill a steel rail into your studs—plus you’ll want someone who’s handy to make sure the cabinets are level. But especially for kitchen islands that stand on their own, Reform’s design allows for rapid, stupid-simple building.
Reform will keep running its Ikea hack business but believes the one-stop shopping enabled by its new line of cabinets will be appealing to people who like the Reform aesthetic but prefer not to shop at two places.
The new cabinetry starts at a mere $90 per piece and goes up from there. And if you’re interested in a renovation project while in quarantine, you can order the collection online to be shipped, in flat-pack form, to your home.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
