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Uniqlo’s latest Marimekko collection is the spring fever dream we all need

Spring is here, in case you forgot.

Uniqlo’s latest Marimekko collection is the spring fever dream we all need
[Photo: courtesy Uniqlo]
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After seeing that Uniqlo would be collaborating with famed (and famously expensive) Finnish brand Marimekko for its spring/summer 2020 collection, I immediately texted a link to a fellow loud-print-obsessed friend.

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“They know I haven’t spent money on clothes in the past month, so they’re gonna throw this at me, when I’m dying to be an outdoor person again?” I told her incredulously. “I know,” she responded. “For f*ck’s sake.” After a back and forth that basically involved listing articles of clothing (“The dresses [heart eye emoji]”; “and also pants”; “Shorts!!!”; “Skirts”) we concluded: “This is going to be a problem.”

[Photo: courtesy Uniqlo]

But a good kind of problem to have, even if it just means wearing Marimekko’s joyous prints in your cramped, gray apartment. The limited-edition collection includes a range of dresses, separates, and accessories for women, kids, and babies and is priced between $9.90 for kids’ T-shirts and $79.90 for a women’s parka. Lots of pieces from the collection are easily mixed and matched: Wide cropped pants can be paired with boxy T-shirts or collarless linen-blend shirts in a coordinating flat floral or polka-dot print.

[Photo: courtesy Uniqlo]

There are dresses in three different silhouettes—a cotton poplin V-neck maxi shift dress, a linen blend shirt dress with a belt to cinch the waist, and a cotton poplin blend A-line.

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[Photo: courtesy Uniqlo]

The accessories include bags, shoes, and UV-blocking hats. All the pieces are either vivid bright solids or punctuated by the bold prints that Marimekko is known for.

[Photo: courtesy Uniqlo]

Many of those same prints are also available on kid-size tees, shift dresses, and shorts. There’s a particularly fun, optic black-and-white polka-dot repeat print splashed across a newborn onesie. Coordinating the entire family is highly encouraged. (You’re stuck home, no will ever know!)

[Photo: courtesy Uniqlo]

This is the third collaboration between the labels. “We are thrilled to partner with Uniqlo again, with a splash of summer fun that builds on the strengths of both brands,” said Tiina Alahuhta-Kasko, president and CEO of Marimekko, in a statement about the partnership. Sure, summer isn’t here yet. But the prospect of reintroducing a little color in my life couldn’t be more welcome.

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About the author

Lilly Smith is an associate editor of Co.Design. She was previously the editor of Design Observer, and a contributing writer to AIGA Eye on Design.

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