World Changing Ideas Awards 2020: Advertising Finalists and Honorable Mentions

See the full list of honorees.

World Changing Ideas Awards 2020: Advertising Finalists and Honorable Mentions

Campaigns designed to draw attention to social issues and inspire people to act or to promote world-changing products or services. Read about the winner: a YouTube campaign called Roo High School designed to spread the word about Planned Parenthood’s sex ed chatbot.



Climate Neutral Certified, Climate Neutral
Corona: Oceans Week 2019, Wieden+Kennedy Amsterdam
Fortis: Honor the Donor, Leo Burnett India
Grenfell United: #DemandChange, Anomaly
Ikea: ThisAbles, McCann Worldgroup
The Last Ever Issue, VMLY&R
The Meltdown, Burger King U.K. and Jones Knowles Ritchie
Microsoft: Changing the Game, McCann Worldgroup
The [Not-So] Convenience Store, Kinetic Singapore
Protect Our Winters Canada: The Fact Avalanche, Sid Lee
Star Wars Galactic Builders, Disney, Lucasfilm, and FIRST Robotics

Honorable Mentions

As Much As I Can, Harley & Co.
Bank of the West, Bank of the West
Been a Slice, Bob’s Your Uncle
Coalition for Gun Control: Dodge the Bullet, Zulu Alpha Kilo
College-Bound Dorchester: The Uncornered Project, PJA Advertising & Marketing
#FillUpTheirPlate, Chobani
Gillette: “We Believe”, Grey New York
Project AgroBanking, Grey Group
SickKids Airbnb, No Fixed Address
The Street Store, M&C Saatchi Abel


About the author

Morgan is a senior editor at Fast Company. He edits the Impact section, formerly Have an idea for a story? You can reach him at mclendaniel [at]


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