A branding agency in Austin, Texas, has launched a GoFundMe page to tip the local service workers impacted by the cancellation of this month’s South by Southwest festival. “Thousands of Austin service workers and musicians will be hit significantly from canceled events, lost wages and tips. We’ll take the funds to Austin music venues, restaurants, bars and hotels and distribute them to individuals from March 13-22,” write the fund’s creators, from the agency T3.
Nearly half a million festival-goers were expected to arrive in Austin beginning this week. The giant culture festival that mingles artists, musicians, and startups was canceled on Friday by the city of Austin over COVID-19 concerns, following the pullout of companies such as Facebook and Twitter, as well as an online petition with over 55,000 signees calling for a cancellation. Festival organizers said they are “devastated,” and local hotels and venues that depend on attendees’ spending say they may be put out of business.
The GoFundMe page hit its first goal of $5,000 in hours, mostly in donations of $10-$50, and its goal has since been raised. The many service workers and artists involved in the festival typically do not receive steady salaries or benefits such as health insurance.