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Taco Bell is launching an all-vegetarian menu feature with 50 meat-free items

Taco Bell’s menu is adding a number of new vegetarian options and a swipe feature that shows only veggie-friendly choices.

Taco Bell is launching an all-vegetarian menu feature with 50 meat-free items

[Photo: courtesy of Taco Bell]

BY Arianne Cohen0 minute read

Taco Bell is continuing its push for vegetarian and veggie-loving customers with Veggie Mode, a 50-item, all-vegetarian menu available at its in-store kiosks. Customers using the kiosks can simply swipe a button to turn on Veggie Mode, and will only see vegetarian options.

[Photo: courtesy of Taco Bell]
Taco Bell has long aimed to be the fast-food pitstop of vegetarians by allowing customers to substitute beans and/or potatoes for meat in many menu items. Last year the companylaunched a vegetarian menu, and recentlyannounced that a vegan, plant-based meat alternative would roll out nationwide. Veggie Mode adds new vegetarian menu items, while ending the annoying order experience of scanning dozens of menu listings for meat-free options.

Veggie Mode launches March 12.

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Just FYI: Taco Bell’s website cautions that some restaurants “use the same frying oil to prepare menu items that may or may not contain animal ingredients. Also, we cannot guarantee that cross contact with meat products will not occur.”

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ABOUT THE AUTHOR

Arianne Cohen is a journalist who has appeared frequently in Fast Company, Bloomberg Businessweek, The Guardian, The New York Times, and Vogue. More


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