With the acquisitions of Gimlet Media (producer of Homecoming), Anchor (a popular creation app), Parcast (scripted-entertainment podcast studio), and The Ringer (Bill Simmons’s website), Spotify is turning its data analytics prowess toward podcasting. “We’re bringing more discovery-focused offerings to help artists find new fans,” says chief content officer Dawn Ostroff. The new Your Daily Drive playlist offers listeners a personalized mix of music, news, and podcasts. Spotify is introducing microcasts and in January launched a tool that inserts ads based on a listener’s gender, age, and device type.
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A version of this article appeared in the March/April 2020 issue of Fast Company magazine.