Fast company logo
|
advertisement

CREATIVITY

You had one job: Disney Plus paid big just to avoid exactly these launch-day glitches

Although viewers seem pleased by the user interface, many are unable to watch anything uninterrupted because the infrastructure Disney invested heavily in appears overwhelmed.

You had one job: Disney Plus paid big just to avoid exactly these launch-day glitches

[Image: courtesy of Disney+]

BY Joe Berkowitz1 minute read

“We’re going to launch big, and we’re going to launch hot,” Disney head honcho Bob Iger said back in 2017 about the company’s nascent streaming service.

Disney Plus, which is officially available today, did indeed launch big. It took a three-hour trailer to reveal the vast array of offerings on hand for users’ instant streaming needs.

As far as launching hot, though, well, let’s just say there’s a bit more of Disney’s Frozen in how the service is performing than the company or its fans would prefer.

Scores of viewers rabidly awaiting the arrival of The Mandalorian have found themselves waiting a little longer this morning, as “unable to connect’ notices appear on their screens. It’s not a site-wide outage, by any means; many Twitter users are happily reporting a seamless viewing experience.

Considering how much Disney invested in infrastructure just to avoid overpowering its servers on launch day, though, this outcome can only be seen as a failure.

At the time when Iger set expectations for Disney Plus’s launch, back in 2017, he had just made a $1.58 billion investment in a company called BAMTech, gaining a majority stake and eventually renaming it Disney Streaming Services. Born from Major League Baseball Advanced Media, a service founded nearly 20 years ago to assist teams with website creation, BAMTech appeared best poised to deliver glitch-free streaming to many millions of simultaneous viewers.

Disney and its new infrastructure supplier (which the company apparently decided to acquire after considering buying Twitter) had two years to prepare for a potentially overwhelming launch day. All the while, Disney has been aggressively advertising and marketing its vast stores of content to maximize demand for Disney Plus.

Hopefully, more effort went into making The Mandalorian than went into strengthening the company’s servers. Fast Company will know for sure when things stabilize enough to watch it uninterrupted.

Recognize your company's culture of innovation by applying to this year's Best Workplaces for Innovators Awards before the final deadline, April 5.

ModernCEO Newsletter logo
A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Privacy Policy

ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


Explore Topics