Well, this caught us off guard.
As Facebook faces increasing backlash over its lax political ad policies and the lying politicians they enable, Twitter just outright banned the entire category.
In a series of tweets today, CEO Jack Dorsey said the company will stop all political advertising—not just in the United States, but globally.
“We believe political message reach should be earned, not bought,” Dorsey tweeted.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…????
— jack ???????????? (@jack) October 30, 2019
The move earned a swarm of early praise on Twitter, although Wall Street seems less enthusiastic. Shares of Twitter were down as much as 2.38% in after-hours trading. For Twitter’s ad business, it’s double jeopardy, as the company recently reported lower-than-expected advertising revenue for the third quarter of 2019.
In all, Twitter’s stock is down more than 34% since early September, but sometimes you have to take one for the team. Your move, Zuck!