Two and half months ago, Americans went nuts over the new Popeyes chicken sandwich. Demand was so high and so immediate that the restaurant chain ran out.
Consumers who wanted to try it—or who had already and wanted to go back for seconds, thirds, etc.—weren’t happy.
Now, their wait is over. Popeyes announced today that the instant-infatuation ‘wich will return on Sunday, November 3.
The summer sensation really captured the public’s imagination and taste buds after an August 19 tweet from Chick-fil-A that went viral. From there, American poultry lovers gobbled up the $3.99 sandwich, which had launched the previous week.
The concoction consists of buttermilk-battered white meat on a brioche bun with pickles and mayonnaise or spicy Cajun spread. Before September even began, Popeyes was out of the chicken sandwich.
In response to a question about what the chain is doing to prevent another shortfall, Popeyes said it “learned from this experience” but did not offer specifics.
The company declined to say how many sandwiches it had sold during the summer.
“Word traveled fast that the sandwich is delicious and created an unprecedented demand,” said Felipe Athayde, president of the Americas for Popeyes. “We use only high-quality chicken that meets certain specifications…But this cut of chicken isn’t very easy to procure, and restaurants ran through supply.
The people who showered it with love aren’t who you think. Forty-three percent of buyers were Gen-Xers, followed by baby boomers at 32%, millennials at 20%, Gen Z at 3.3%, and seniors at 1.8%, according to Numerator, a market intelligence firm. Plus, 46% of buyers earn over $80,000 annually and 24% live alone.
Popeyes Louisiana Kitchen is owned by Restaurant Brands International. The Toronto-based company also owns Burger King and Tim Hortons.