Coach just dropped its inaugural collaboration with actor, producer, and newly minted fashion designer Michael B. Jordan. The actor was named the fashion company’s first-ever brand ambassador last month, a partnership that includes Jordan’s involvement in ad campaigns, philanthropic projects with the Coach Foundation, and exclusive fashion collections and design projects alongside Coach creative director Stuart Vevers. The first of those collabs, the Coach x MBJ collection, went live today—and it’s not what you’d expect.
The exclusive collection (available for a limited run) also includes a 3-in-1 jacket that can be worn as a lined parka, a lightweight shell, or a puffer jacket; a tote bag; and modern utility pants. All designs are unisex and the website has a sizing chart that converts traditional women’s and men’s sizes. The showstopper is a shearling-lined jacket in distressed denim that’s straight out of Killmonger’s museum-visitor wardrobe. The only difference: This version features Naruto protagonist Naruto Uzumaki on the back.
Coach is diving further into comic and manga culture alongside Jordan. The company will have a dedicated Coach experience booth at New York Comic Con later this week—from October 3-6—where it will have special-edition T-shirts available from the collection.
You can shop the rest of the line on the Coach website now.
Fast Company may receive revenue for some links to products on our site.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.