More than a third of U.S. households won’t have a traditional TV subscription by the end of the year. And there’s soon to be even less need for 500 linear channels. The Disney+ and Apple TV+ streaming services are launching this November, promising hearty back catalogs, licensed content, and original shows bankrolled by cosmic sums of money. By mid-2020, they’ll be joined by HBO Max; Peacock, a service from NBCUniversal; and Quibi, a mobile-only, short-form product. These newer entrants are fighting Netflix, Amazon, and Hulu for viewers—which means the streaming landscape is turning into a thoroughly entertaining battlefield. Here’s a look.
A version of this article appeared in the November 2019 issue of Fast Company magazine.