If you eat meat but you’ve recently tried a plant-based burger, you’re not alone. Impossible Foods, maker of fake meat products that look and taste like the real thing, estimates that 95% of its customers are omnivores. In a decade, these alternatives may make up 10% of the meat industry. Here’s how the category is gaining muscle.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueFast Government
The future of innovation and technology in government for the greater good
Most Innovative Companies
Fast Company's annual ranking of businesses that are making an outsize impact
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business