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After a bummer Q1, ad sales growth appears to be gaining ground again. The company beat analyst expectations on revenue and earnings per share.

Alphabet stock soars as Google ad sales signal a return to form

Google CEO Sundar Pichai [Photo: JOSH EDELSON/AFP/Getty Images]

BY Mark Sullivan1 minute read

Alphabet reported a solid second quarter Thursday on the strength of improving growth in its Google online advertising business.

The search giant reported $38.9 billion in revenue, beating analyst consensus expectations of $38.1 billion. Earnings per share (excluding items) came in at $14.21; analysts had expected $11.30.

The growth of the Google advertising business improved to 19% year-over-year from the 17% year-over-year it reported in the first quarter. However, those rates were both down from the 26% growth reported in each of the first two quarters of 2018.

Still, that 19% number represents an improvement and is probably the reason investors are feeling better about the stock. Alphabet stock is selling up 7% in after-hours trading.

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Alphabet came into the earnings report riding a bad streak. In the first quarter of 2019, it recorded its first revenue miss since 2012. This surprised many investors and caused the stock to lose 10% over the following three months. This quarter’s results may foreshadow a return to form.

Investors still have cause for worry, however. The Federal Trade Commission is looking into antitrust claims around Google’s advertising business, and the Department of Justice has announced plans for a wider investigation of large tech companies.

Alphabet absorbed a $1.7 billion fine from the European Union last quarter. The EU decided that Google had unfairly stifled competition in the interactive ad space in Europe. Alphabet says it’s appealing the decision.

Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.

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ABOUT THE AUTHOR

Mark Sullivan is a senior writer at Fast Company, covering emerging tech, AI, and tech policy. Before coming to Fast Company in January 2016, Sullivan wrote for VentureBeat, Light Reading, CNET, Wired, and PCWorld More


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