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Why Airbnb, Target, and Walmart are betting on the experience economy

The experience economy is redefining retail environments. Here’s a look at how, by the numbers.

Why Airbnb, Target, and Walmart are betting on the experience economy
[Illustration: Meredith Miotke]

Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep up, retailers are trying to sell their customers both. More U.S. malls are sparing space for experiential offerings then ever, and now, the already revolutionary Airbnb is helping travelers get out of the houses it provides them with and into the world with Airbnb experiences and Airbnb Adventures. Here are the trends in the market that makes memories.

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A version of this article appeared in the September 2019 issue of Fast Company magazine.

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