In addition to his Oscar-winning career (Dallas Buyers Club) and his critically successful band, Thirty Seconds to Mars, Jared Leto has established himself as a savvy tech investor. To date, Leto has backed more than 70 companies in their early stages, including Slack, Spotify, Uber, and Snap, all of which have gone public in the last 15 months.
His key to making smart calls? Modesty, for starters.
“I love being the dumbest person in the room—that is a great place to be,” Leto said duringFast Company‘s European Innovation Festival. “I don’t have an incredible education, but I’ve always been very curious, so I read a lot. I ask a lot of questions, a lot of stupid questions, probably. And I love to learn. So investing in technology for me has been kind of a way to challenge myself, a way to grow.”Over time, Leto said, he has progressed from feeling like “just a dumbass artist who dropped out of school” to someone who has value and a viewpoint to add to a growing company.
“I have 60 employees on the road for the band. And having a band is kinda like a startup,” Leto said. “You have a group of people and a garage around a computer using software to write songs and make an album. You’re very involved in the marketing and all the forward-facing stuff as a musician. The record company is kind of your venture capitalist, although your terms are backwards: They keep 80 [percent] and you get 20—if you’re lucky to see the 20 ever.”
As clichéd as he admitted it may seem, the driving factors for Leto to back a company come down to the product and the people—but those two criteria don’t always go hand in hand.
“There are some great companies that have sociopaths at the helm,” he went on to say. “They make good CEOs sometimes and not great people probably. But there have been a lot of multi-billion-dollar companies run by full-on sociopaths—sometimes countries.”
That said, despite his sizable footprints in both Hollywood and the music industry, Leto isn’t all that interested in entertainment-related companies, save for those already in his portfolio, like Spotify and the video collaboration startup Frame.io. “I don’t really do entertainment,” he said. “As a rule, I stay away from that.”
He did, however, offer up an area that’s ripe for disruption should any entrepreneur be up for the task.
“Touring would be a great place to throw some innovation and some technology. Just to get my brother’s drum set from California to Europe is incredibly wasteful and expensive,” Leto said. “How you tour around the world is incredibly inefficient and it’s very antiquated.”
In order to stay on top of every aspect of his career, including investing, Leto said he doesn’t multitask—rather, he hyper-focuses on what’s at hand. At the suggestion of Elon Musk, no less, Leto has learned how to say no.
“I’ve gotten really good at saying no. I witnessed it firsthand with [Musk] and in his life and recognized how important that was,” Leto said. “We can all do a lot of things. I’m nothing special. Everybody in here has many things they could pursue. And you probably do. But it’s really important to say no and to know when to stop.”
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.