Ikea is introducing a typeface called Soffa Sans. It’s exactly what it sounds like: A font that creates words from sectional couch pieces. But unlike the many other companies that have released their own typefaces in recent years, Ikea isn’t just doing this for branding purposes. It’s doing it for the fans.
A few months ago, the Swedish furniture and meatball manufacturer launched an online CAD sofa planner. The sofa planner allows shoppers to build the perfect sectional configuration online, tallying the total cost and previewing the final product in a 3D isometric view. The catch, as the internet was quick to discover, was that Ikea didn’t put a limit on the size or price of the sofas people could create with the tool. Soon after the launch, people started to create ridiculous designs, because… well, because we can’t have nice things without turning them into memes and posting them to Twitter anymore.
There was everything from castles with drawbridges…
Behold this Couch Fortress With A Drawbridge me and my roomie made a few months ago, yours for the low low price of £3925 pic.twitter.com/8HWYk6ACrQ
— Mr. Squidgereen (@Mrsquidgereen) June 22, 2019
i do enjoy a good labyrinth as well pic.twitter.com/3BFZhvWDi4
— annie! (@cloudycomets) June 24, 2019
the couchopticon pic.twitter.com/XaxlhbunRm
— t (@aportinair) June 22, 2019
Now, Ikea is getting in on the fun. The company noticed the snowballing sofa planner meme and decided to ask design firm Proximity London to design a typeface using the online tool. Now you can download the typeface for free on Ikea’s website. The company calls it “the world’s comfiest font.” The typeface uses 1,424 modules from Ikea’s Vallentuna sofa line. All the characters in the Soffa Sans typeface would cost about $134,000 to build in real life.
You can download it here.