The third and final trailer for the upcoming third season of Netflix’s hit Stranger Things landed late last week and immediately became a pop culture news event. But while there’s been plenty of official brand tie-ins, including Coke, Nike, and Burger King, now stock photo and video company Shutterstock has unofficially hopped on the Hawkins, Indiana, hype train. Welcome to “Strange Things”. . .
This isn’t the first time Shutterstock has used pop culture moments as marketing opportunities. Witness “Squabble of Seats”:
Or who could forget “Overhyped Festival Video–Be On Fyre”?
For a product category that doesn’t exactly have a fun or sexy reputation, Shutterstock is using its sense of humor and impeccable timing to impressive effect.