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KFC unleashing Cheetos chicken sandwich on humanity on July 1

Beware, there’s dangerous cheesiness ahead.

KFC unleashing Cheetos chicken sandwich on humanity on July 1

“What this delicious Cheeto needs is a quarter pound or so of southern-spiced chicken breast inside it!” said no one ever. But alas, on July 1, KFC will be releasing a limited edition KFC Cheetos Chicken sandwich. It’s a fried chicken sandwich, drenched in Cheeto sauce (what, no dust?!?)–all of which sits upon a layer of crunchy Cheetos and a mayo-basted bun. Supposedly it’s good.

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Since the launch of the Doritos Locos Taco in 2013, Frito Lay has been partnering anywhere and everywhere to amplify its footprint. There’s a good reason why. Cheetos more or less competes with itself, dominating nearly 90% of the “cheese snack” category. (And Doritos owns over 70% of the tortilla chip market.) It’s also an arrangement that’s worked out pretty well for Yum Brands, owner of Taco Bell and KFC. A few cents extra in hyperbolic cheese stuff added to fast food staples has equated to mega revenue at scale.

But I don’t know, something about it all is starting to feel too predictable. And what, no love for the puffy Cheetos? THAT COULD HAVE BEEN THE BUN!

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About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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