advertisement
advertisement

Do men care about eco-friendly fashion? This brand is betting on it

Amour Vert is now making men’s basics. This week, the brand launches a line of T-shirts and sweatshirts that are made from GOTS-certified organic cotton.

As the world reckons with the looming threat of climate change, many consumers are coming to terms with the apparel industry’s impact on the environment. There’s been a push toward sustainability over the last couple of years, but many of the key players in the space have been womenswear brands like Reformation, Stella McCartney, and Eileen Fisher. (Although a smattering of brands like Patagonia and Everlane create clothes for both men and women.) This is partly because women purchase more clothes than their male counterparts, with womenswear sales totaling $642.8 billion in 2017, versus $419.4 billion for menswear.

advertisement

Now we’re seeing some eco-friendly brands that once only targeted women make a concerted effort to bring men into the fold. I just reported about how Goop Label launched a men’s line this week. Hot on its heels, another womenswear brand known for its sustainable practices, Amour Vert, is now making men’s basics. This week, the brand launches a line of T-shirts and sweatshirts that are made from Global Organic Textile Standard (GOTS)-certified organic cotton. The brand spent eight months developing the fit of these styles, which cost between $38 and $98.

advertisement
advertisement
advertisement
advertisement

About the author

Elizabeth Segran, Ph.D., is a senior staff writer at Fast Company. She lives in Cambridge, Massachusetts

More