advertisement
advertisement

IHOP is changing its name…again.

If a publicity stunt works once, try, try again.

IHOP is changing its name…again.
[Photo: Clotee Pridgen/Wikimedia Commons]
advertisement
advertisement
advertisement

Last year the International House of Pancakes captured a bored internet’s attention by running a publicity stunt where it said it was changing its “IHOP” name to “IHOB.” For days the company kept people with nothing better to do wondering what the “B” could stand for.

advertisement

Said “B” ended up standing for “burgers,” with the name change being just a stunt to promote its new line of food you could buy anywhere. And in a move that surprised no one, the “IHOB” branding was quickly reverted to “IHOP” just a few weeks later. Despite that, the pancake house is at it again. Yesterday it took to Twitter announcing it was changing its name–again.

But this time, the IHOP acronym will stay the same, with the “P” for “pancakes” being switched out with another “P” word. What that new P word will be is anyone’s guess…but that hasn’t stopped Twitter from trying. Current guesses from Twiteratti include:

advertisement
  • Porn
  • Premaritalsex
  • Penis
  • Prostitutes
  • Perverts
  • “P tape is real”

Stay classy, internet. Then again, one user did suggest “pointless”—and if last time is any indication, he’s not wrong.

About the author

Michael Grothaus is a novelist, journalist, and former screenwriter. His debut novel EPIPHANY JONES is out now from Orenda Books. You can read more about him at MichaelGrothaus.com

More