7 things this tech company does to improve mental health in the workplace

Mental health continues to carry a stigma in the workplace. This tech company is determined to change that.

7 things this tech company does to improve mental health in the workplace
[Photo: Priscilla Du Preez/Unsplash]

There’s been a lot of crying in my career–tears of frustration, sadness, and also joy.


As a newspaper editor, reporters would sometimes come into my office, close the door, and break down in sobs. Doing social media for an open-office tech startup, I had to leave the building and walk around the block to cry.

No job has normalized tears for me more than Buffer, and I’m so grateful for it. At Buffer, we try to bring ourselves authentically to work. We delight in the joys of life–new babies, pets, plants! work and life achievements–and we don’t shy away from the hard stuff, such as depression, anxiety, burnout, and grieving.

In honor of May’s Mental Health Awareness Month, in this post we’ll talk about mental health at work–what we’re doing at Buffer to focus on this important topic, and what anyone can do—regardless of their company or role–to focus on well-being.

1. We bust stigmas together

The most important thing I believe we do for mental health at work is normalize the idea that all emotions are valid and that all humans need help sometimes.

Our CEO, Joel, regularly tweets publicly about going to see his therapist, his experiences with burnout, and more “founder lows” (as well as highs!). Joe, one of our Android developers, wrote a blog post about how he’s learning to build resilience and fight anxiety with the help of therapy. It’s not uncommon to see a recurring therapy appointment on a teammate’s calendar, or see someone share in Slack that they’re starting a new mental health medication.

Nearly 450 million people worldwide are currently living with a mental illness, but almost two-thirds never seek treatment. There’s no reason we should all live in fear of sharing this side of ourselves and miss out on ways our lives could be better. Almost two out of three people who have received hospital treatment for a mental health condition say they have experienced discrimination at work.


We believe the future of work is stigma-free.

New teammates are often amazed at the level of vulnerable sharing that happens in spaces like our “healthy work” Slack channel. But when we’re open with one another, the amount of trust we build propels Buffer forward in incredible ways.

2. We provide and share resources

Buffer offers a free subscription to Joyable, an online emotional health tool, for all teammates and partners (and kids 13+!) as part of our mental health benefits. Joyable offers stress reduction tools like breathing exercises and light meditation, as well as the ability to talk to their coaches via text or phone. Joyable also helps teammates match with a fitting “in real life” mental health provider in their area that works with our insurance plans.

We’ve also been really impressed with the team from the emotional well-being platform Modern Health, who provide a similar program and told us they’ve seen a huge uptick in employers looking to reduce burnout and prevent mental health issues.

Digital programs have been shown to be as effective as face-to-face therapy, but are available anywhere and anytime. A great choice for a fully remote team.

Additionally, we share mental health resources in our Slack “healthy work” room and provide optional training like webinars and sessions on mindfulness at work that teammates can take advantage of.


3. We respect introverts and extroverts

We’re an introspective group at Buffer–we love personality tests and learning more about how to work better with one another. And we’re definitely aware that our team, like most, is a mix of extroverts, introverts, and ambiverts.

Since we’ve found that loneliness is a key concern for remote workers, we’ve developed lots of mechanism to fight it for our extroverts.

We gather teammates together for optional events like pair calls and other relaxed, informal chat opportunities. We also pay for teammates to work in coworking spaces, if they prefer to have more interaction with others, and we reimburse folks for their coffees and pastries if they like working from coffee shops to get some human interaction.

On the more introvert side of things, we prioritize asynchronous communication for most types of meetings because it can be comfortable and more productive to do things like brainstorm when you don’t feel put on the spot. We also offer introverts lots of space and time to recharge, particularly on our full-team company retreats.

4. We prioritize and normalize time off

We really, really believe in the power of time off at Buffer. So much so that we morphed our policy of unlimited days off into a 3-week minimum vacation policy when we found folks weren’t taking enough time off. Now we check in each quarter to remind folks to plan and take time away.

“Our low barrier to entry for taking time off is the biggest benefit I’ve found!,” one teammate shared with me. “So if you’re burnt out or not feeling well, there is very little process to get that time off.”


Additionally, we provide teammates with an “Unsick Day,” too. This initiative encourages folks to take control of their health by taking a dedicated day at least once a year just for preventive care–which very much includes time to locate or meet with a therapist. And there’s always room in the calendar for regular mental health appointments.

“Having the flexibility in our days to have therapy appointments is quite big,” a teammate told me. “Sometimes we don’t realize it because we are in the midst of it and take it for granted.”

5. We communicate vulnerably

As we communicate at Buffer, we try to make space for all different moods and emotions. One of our favorite opening activities for any smaller gathering like an area stand-up meeting is what we refer to as an “energy check” or sometimes “traffic lights.”

We go around the virtual room via Zoom and share whether we’re feeling red, yellow, or green that day. Red means you’re overwhelmed, upset, or generally having a tough time. Yellow means things aren’t ideal but you’re hanging in there. Green means you’re feeling good about things.

Sometimes we just share the color and that’s it. More often the color is perhaps accompanied by a sentence or two about why the person chose it, like “I’m feeling yellow today because I’m a little anxious about hitting a deadline I have coming up, and I have a dentist appointment this afternoon I’m nervous about.”

This exercise is a great way to help build awareness of what folks are bringing with them into a meeting–work-related feelings and otherwise. And we have worked hard to normalize all the response options. It’s always okay to say you’re feeling red or yellow. We’d rather know than have you try to fake it.


It’s wonderful when things are going well. But it’s equally okay to be vulnerable, overwhelmed, or having a bad day. All emotions are valid.

6. We look out for burnout

Our CEO and founder, Joel, recently shared the story of his experience with burnout in 2017. Up until then, we as a team didn’t know much or think much about burnout.

But now that we’re in Year 8 of building Buffer, burnout is something we’re growing increasingly aware of. We now know it can strike no matter how fulfilling the role or how supportive the team. And we know it has been named as a factor in type 2 diabetes, coronary heart disease, gastrointestinal issues, high cholesterol, and even death.

In addition to combating burnout with frequent check-ins and time off, we recently introduced a new sabbatical policy: After every 5 years of working at Buffer, teammates are invited to take a 6-week break, fully paid.

I hope this helps our teammates bring their best selves to Buffer for as long as they want. And in the event of burnout, I found a lot of great wisdom in the responses to this tweet.

7. We don’t share rooms when we travel

Finally, a small but important one: When we travel for work, for example, to one of our team retreats or area on-sites, we have a rule that no one shares rooms or bathrooms. Work travel is typically draining, and it’s key for us to give teammates rest and privacy at the end of the day.


A version of this article originally appeared on Buffer and is adapted with permission.