Shopping for kids’ clothes can be fun, but not when a teacher hands you a checklist of 50 items you need to buy all at once. Around this time of year, many parents are getting lists of clothes that their kids will need for camp–things like soccer shorts, rash guards, and swimsuits. Suddenly, you’re scrambling to take care of yet another task.
This Camp Concierge is part of a broader trend in the children’s apparel industry, as brands realize that parents are short on time when it comes to clothes shopping. There’s been a rise in subscription boxes like Rockets of Awesome, KidBox, Mac & Mia, and Stitchfix Kids that deliver boxes of children’s clothes every few months to keep up with their growth spurts. Primary also plays into this trend: The company sells the same basics, in the same colors, for every age group, so parents can just order the next size up when their children outgrow their current clothes.
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