advertisement
advertisement

More than 2,000 Baltimore residents now have access to affordable, healthy food, because of this Salvation Army area commander

For bringing a grocery store with affordable, healthy food to one of Baltimore’s food deserts, Gene Hogg is one of Fast Company’s Most Creative People of 2019.

More than 2,000 Baltimore residents now have access to affordable, healthy food, because of this Salvation Army area commander
[Illustration: Artur Tenczyński]
advertisement
advertisement
advertisement


The Problem

A 2018 Johns Hopkins study found that nearly a quarter of Baltimore’s residents live in “food deserts,” where poverty and lack of retailers make healthy food inaccessible.

advertisement

The Epiphany

When riots over the death of Freddie Gray, a black man fatally injured in police custody, shut down the city, Salvation Army area leader Gene Hogg helped deploy mobile kitchens. He noticed the lack of food suppliers in northeast Baltimore, and prayed. “God woke me up and said, ‘I want you to open a grocery store,'” Hogg says.

The Execution

DMG Foods (“Doing the Most Good”), which opened in March 2018, operates out of a 7,000-square-foot former distribution center and is walking distance for more than 2,000 residents, 70% of whom don’t have access to private transportation. It runs on a “high volume, low profit” model, where healthy food is priced 5% lower than suggested retail. Hogg, a former Salvation Army beneficiary, wanted to “ensure dignity” for customers. Kiosks with recipes and coupons for healthy items also discreetly print extra vouchers for those receiving government assistance. It’s staffed by community members, provides free fresh fruit to kids, and launched a butcher training program in April 2019.

The Result

DMG gained 5,500 loyalty members its first year. Hogg expects it to be self-sustaining within five years.

advertisement

About the author

Ben Paynter is a senior writer at Fast Company covering social impact, the future of philanthropy, and innovative food companies. His work has appeared in Wired, Bloomberg Businessweek, and the New York Times, among other places.

More