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“Mayochella” memes: How Beyoncé fans took on Taylor Swift for her Billboard Awards performance

Taylor Swift’s Billboard Music Awards performance inspired a round of scathing Twitter memes that accused her of ripping off Beyoncé.

“Mayochella” memes: How Beyoncé fans took on Taylor Swift for her Billboard Awards performance
[Photos: courtesy of Parkwood Entertainment; Christopher Polk/NBC/NBCU Photo Bank via Getty Images]

Last night’s Billboard Music Awards featured soaring performances from an eclectic collection of pop stars, including Mariah Carey, Khalid, and BTS with Halsey. Of course, nobody remembers any of that because it was all immediately overshadowed by the Taylor Swift controversy.

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Swift entered the stage, bathed in candy-colored lighting, to perform her latest hit, “ME!” Unfortunately for all involved, she did so while accompanied by marching band drummers. The optics of this entrance were all too reminiscent of another recent, iconic performance, the subject of a documentary that dropped on Netflix two weeks ago.

Obviously, the entire performance wasn’t a wall-to-wall rip-off of Beyoncé, but that matters not. As a frozen image, devoid of the context of whatever she did next, Taylor Swift’s stance and arrangements placed side-by-side next to Beychella can only look unflattering and derivative. There have been plenty of other marching bands in musical performances before, but the Homecoming doc came out so recently that top-of-mind awareness has yet to reside. Somebody should have picked up on the similarity at some point during the many stages before Swift’s performance made it on TV.

It’s not the first time Taylor Swift has been accused of borrowing from Beyoncé, either. When Swift took a musical and aesthetic left turn with her video, “Look What You Made Me Do,” the Beyhive couldn’t help notice some scenes looked as though Swift was trying to get in formation.

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It didn’t take long until Twitter did its thing and turned Swift’s performance into a PR fiasco, dubbing it “Mayochella.” (Ouch!) Whether you’re firmly in Beyoncé’s corner or have sympathy for Swift, you’ll probably find something to laugh about in the memes ahead.

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This next one is inspired by a famously raunchy Beyoncé song lyric about Red Lobster.

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