Universal Standard, the groundbreaking fashion label that wants to make high-quality, well-designed clothes for women sized 00 to 40, is on a quest to make the entire fashion industry more inclusive. It just announced a collaboration with the luxury fashion label Rodarte to create four pieces available all the way to size 40.
It’s about time. As I reported in a story last year, the fashion industry has segregated women by size, with a smattering of brands specializing in plus-size apparel, while the vast majority of the rest create clothes for women size 14 and under. High-end brands in particular have generally catered to smaller, skinnier women. It’s an odd state of affairs given that the average woman in the United States is a size 16.
The new collection will be available at UniversalStandard.com and the Universal Standard pop-up in Soho. The items vary in price from $150 to $240.