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The next Peloton? A look at the players in the digital fitness landscape

The digital fitness industry strengthens its muscle.

The next Peloton? A look at the players in the digital fitness landscape
[Illustration: Ana Duje]
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Connected exercise equipment and streaming platforms and apps are taking the boutique studio experience out of the gym. “There are 162 million people with gym memberships globally who could have a superior experience at a better value from the comfort of their homes,” says Peloton CEO John Foley, whose company first delivered equipment with streaming classes into users’ living rooms. Today, he’s competing with a slew of new players. Here’s a look at the landscape.

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Sources: Research and Markets ($27 Billion); Aaptiv (No. 1 and Classes); Instagram (Kayla Itsines); TechCrunch (Sweat app); Crunchbase (Funding for Apps); Flurry Analytics (330% stat); Fast Company (It’s Like Peloton); Fitbit (Fitbits sold)