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The hit-making film and television producer talks about the cultural importance of Atlanta, and making movies for black audiences and beyond.

“Little” producer Will Packer on making entertainment for the “new American mainstream”

[Photo: Ben Rollins]

BY KC Ifeanyi7 minute read

Producer Will Packer’s films, such as the NWA biopic Straight Outta Compton, Tiffany Haddish’s breakout vehicle Girls Trip, and the dance drama Stomp the Yard, have generated more than $1 billion at the box office by making blockbusters that appeal to black audiences and beyond. His latest film, Little, starring Issa Rae and Black-ish‘s Marsai Martin, was coproduced by 14-year-old Martin, whom he worked with to develop and pitch the idea for a Big-in-reverse-style comedy.

Fast Company: You’ve collaborated with a lot of powerful women over the years, including Tiffany Haddish, Queen Latifah, and Taraji P. Henson. Little showcases the talent of 14-year-old Marsai Martin, both behind and in front of the camera. She’s now the youngest person ever to have produced a Hollywood movie. What made you want to work with her?

Will Packer: This next generation of creatives is more comfortable with its voice than previous generations. They are more aware of their reach and their power. With the right leadership and guiding hand, the sky’s the limit for them. Marsai is a great example. She’s amazing in that she listens to me and allows me to give her advice. But she has a very clear idea of what she wants to do, and what her talents are. My job is to put her in a position to win.

FC: You broke into film in 1994 as an undergraduate at Florida A&M University by producing Chocolate City, a drama about a young man attending a historically black college. You spent $20,000 on the film, which became a local hit. What did you learn from that experience?

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