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YouTube star Olivia Jade dumped by Sephora over college admissions scandal

YouTube star Olivia Jade dumped by Sephora over college admissions scandal
Olivia Jade and Lori Loughlin [Photo: Frazer Harrison/Getty Images]

The corporate guillotine is dropping for those involved in the college admissions cheating scandal. On Thursday, Sephora confirmed it dropped YouTube star Olivia Jade Giannulli, daughter of Full House actress Lori Loughlin.

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Giannulli, 19, who had previously partnered with the retailer on a makeup product, was recently outed as one of the college hopefuls whose parents lied to get her into USC. The social media influencer posed as a crew recruit despite never having rowed competitively. Loughlin and her husband, Mossimo Giannulli, surrendered to federal authorities on Wednesday.

“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” a rep confirmed to Fast Company.

Giannulli, who goes by Olivia Jade professionally, boasts nearly 2 million YouTube subscribers. In December, she collaborated with the retailer on the Olivia Jade x Sephora Collection Bronze & Illuminate Palette ($28). It is no longer available on the Sephora website.

Since news of the scam went viral, Sephora fans demanded the company drop its partnership with Olivia Jade. Some even called to boycott the retailer until it took public action.

“Working with a spoiled cheating brat will cost you. I will not buy a single product again until she is gone,” wrote one Twitter follower. “I’m so over influencer marketing #boycottsephora #OliviaJade,” chimed in another.

Giannulli has yet to make a public announcement or address the controversy on her social media channels. She is reportedly on her way back from vacationing in the Bahamas on a yacht owned by Rick Caruso, chairman of USC’s Board of Trustees.

Mother Lori Laughlin also suffered career blowback. On Thursday afternoon, the Hallmark Channel announced it too was severing ties over the high-profile scandal. Loughlin previously appeared in the network’s Christmas movies and stars in the series When Calls the Heart, reports The Hollywood Reporter.

“We are saddened by the recent news surrounding the college admissions allegations,” the company said in a statement. “We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin, including Garage Sale Mysteries, an independent third party production.”

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