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Millennials Keep Killing Categories—This Cookware Company Wants To Win Them Over

From top sheets to American cheese, millennial tastes are making and breaking traditional product categories.

Millennials Keep Killing Categories—This Cookware Company Wants To Win Them Over

From top sheets to American cheese, millennial tastes are making and breaking traditional product categories. Made In is a high-quality kitchen brand targeting GenY tastes and getting customers comfortable with and excited about cooking. Working with a Dell Small Business Technology Advisor, they improved their storytelling skills, supported by the right technology, and it’s helping them heat up sales.

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This video was created for and commissioned by Dell Small Business.

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FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.

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