What: A funny, slightly sad marketing faux-pas.
Who: The marketing team at Disney.
Why we care: Ralph Breaks the Internet ultimately did not break the Oscars, but nobody seems to have broken that news to Disney’s marketing department. In a real “Dewey Defeats Truman”-style feat of gun-jumping, some Best Buy displays for the film’s Blu-Ray release (conveniently two days after the Oscars) refer to the film as a “2018 Academy Award Winner.” Yikes!
The fake news-bearing signage showed up on Twitter courtesy of C. Robert Cargill, the screenwriter behind such films as Sinister and Doctor Strange.
— C. Robert Cargill (@Massawyrm) February 28, 2019
Considering that Ralph actually lost Best Animated Film to Spider-Man: Into the Spider-Verse at the 2019 Academy Awards, the signage is double-inaccurate.
In Cargill’s mentions, though, another Twitterer zoom out to reveal that Disney apparently covered its bases, creating signage for the film that also reads “2018 Academy Award Nominee.”