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Watch how fast Apple’s brand devoured Coke and Microsoft in 2013

A motion graphic from Interbrand shows how Apple’s brand dwarfed long-time leaders like Coke and Microsoft.

Watch how fast Apple’s brand devoured Coke and Microsoft in 2013
[Photo: Julian O’hayon/Unsplash]

The value of Apple’s brand was nowhere near the top of the heap in 2010, but in 2011 it grew 58% to land just below Mercedes-Benz at No. 13. After that it rose quickly to number one (nudging Coke to the side in 2013) as iPhone sales went through the roof. This graphic from global brand ranker Interbrand shows just how quickly it happened.

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About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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