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This simple investment app has millions of millennials saving every day

Rule number one for an investment app: Don’t make people do the math.

This simple investment app has millions of millennials saving every day
[Photo illustration: Fast Company]





“Don’t make people do the math,” says Noah Kerner, CEO of digital-investment pioneer Acorns, which is on a mission to help people squirrel away money as effortlessly as possible. The company launched in 2014 with a product that rounds up users’ daily purchases to the nearest dollar and automatically puts the difference into investment accounts; a growing stable of brand partners (320 and counting) offer further contributions for qualifying purchases. Last year, Acorns began offering its 4.2 million users the ability to open an IRA, along with a checking account and debit card that link to the company’s investment products. It also redesigned its app to help users better visualize the impact of all those saved dollars and cents.

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About the author

Ruth Reader is a writer for Fast Company. She covers the intersection of health and technology.

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