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Why everyone from Kylie Jenner to Ford loves Shopify

Why everyone from Kylie Jenner to Ford loves Shopify
[Illustration: Fabrizio Morra]





What do Kith, Ford, and NFL running back Marshawn Lynch’s Beast Mode boutique have in common? They’re among the more than 800,000 merchants that rely on Shopify’s e-commerce tools to sell products. In 2018, Shopify introduced one-click ordering—using any payment method—as well as chat-based commerce and AR tools to showcase large items like furniture. “We’re building a retail operating system,” says COO Harley Finkelstein. Shopify enabled $41 billion in sales in 2018, a 59% year-over-year increase, and its annual revenue topped $1.07 billion.

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